Nestle has announced plans to extend its PowerBar range in the US with a new co-branded Iron Girl energy bar to be targeted at women.

The manufacturer announced today (7 April) that the Iron Girl Energy Bar will be available in two flavours – Strawberry and Cranberry and Cocoa Crunch. The bars contain calcium, iron and B vitamins, which Nestle said offer an “excellent source of energy in each bite”.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The launch will be supported by sampling events at the 2011 Athleta Iron Girl National Series, couponing with a “buy one, get one free” offer, and direct mail to customers.

“This product supports the active lifestyle of adult women, whether training for an event or getting through a busy daily routine,” said Neel Premkumar, brand development manager for PowerBar.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact