Asda, Sainsbury’s and Ocado increased the number of products they sold on promotion in March, according to the latest just-food Promo Tracker.
Data from the tracker – compiled with mysupermarket-insights.co.uk – showed that the three UK retailers all upped their promotions last month.
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The biggest jump come from Sainsbury’s, which sold 7,994 SKUs on promotion in March, compared to 6,483 in February. The increase meant over a third of all SKUs at Sainsbury’s were on promotion, compared to 23.7% a month earlier.
Ocado also increased the absolute number of promotions, which pushed up the percentage of SKUs sold at a discount.
The number of promotions in Asda stores rose, although, in percentage terms, the level fell.
At Tesco, the UK’s largest grocer, the number of promotions – and the percentage of SKUs sold at a discount – were down.
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By GlobalDataDanone’s Actimel led the list of brands sold on promotion, with all SKUs sold at a discount, the tracker showed.
Easter products was the most-promoted category, according to the data.
| Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
|---|---|---|---|---|
| Tesco | 32755 | 11394 | 34.79 | £0.98 |
| Asda | 27752 | 6511 | 23.46 | £0.58 |
| Sainsbury’s | 23621 | 7994 | 33.84 | £1.12 |
| Ocado | 20740 | 4829 | 23.28 | £1.39 |
| Brand | % of all SKUs on promo | Average saving per promo | |
|---|---|---|---|
| Actimel | 100 | £0.59 | % change |
| Sainsbury’s Little Ones | 96.6 | £1.1 | 8% |
| Plum Baby | 85.8 | £0.42 | 26% |
| Muller | 85.6 | £0.35 | 45% |
| Batchelors | 75.8 | £0.2 | 23% |
| Activia | 74.7 | £0.18 | 36% |
| Rachel’s | 73.1 | £0.25 | -13% |
| Innocent | 73.1 | £0.67 | 244% |
| Quaker | 69.8 | £0.32 | 49% |
| Ben & Jerry’s | 68.7 | £0.39 | 34% |
| Seabrook | 68.7 | £0.38 | 33% |
| Hipp | 68.1 | £0.21 | 26% |
| Cow & Gate | 67.4 | £0.22 | 44% |
| Pringles | 62.9 | £0.45 | 12% |
| Tilda | 62.6 | £0.48 | 28% |
| Kettle | 60.8 | £0.64 | 18% |
| Bassett’s | 60 | £1.29 | 44% |
| Walkers (Crisps, Snacks & Dips) | 58.6 | £0.4 | 31% |
| Uncle Ben’s | 57.5 | £0.33 | 40% |
| Birds Eye | 55.9 | £0.6 | 67% |
| Organix | 53.5 | £0.33 | 43% |
| Renault-Nissan Group | 565820 | 757645 | 34% |
| SAIC Group | 1160091 | 1342997 | 16% |
| Suzuki Group | 243656 | 280740 | 15% |
| Toyota Group | 607959 | 773677 | 27% |
| FAW Group | 488860 | 623343 | 28% |
| Volkswagen Group | 1387328 | 1899629 | 37% |
| Other | 1015535 | 1472619 | 45% |
| Great Wall Motor | 226817 | 398692 | 76% |
| BYD Auto | 422732 | 521232 | 23% |
| Grand Total | 12758290 | 16751116 | 31% |
| Category | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Easter | 77.14 | £1.26 |
| Baby Food & Snacks | 62.97 | £0.27 |
| Yogurt & Milk Drinks | 56.52 | £0.46 |
| Yogurts | 53.97 | £0.26 |
| Frozen Pizza & Breads | 53.39 | £0.4 |
| Chilled Desserts | 49.24 | £0.28 |
| Crisps | 47.38 | £0.43 |
| Fresh Herbs | 45.87 | £0.22 |
| Frozen Ready Meals | 43.35 | £0.41 |
| Packet Soup | 42.55 | £0.28 |
| Frozen Vegetarian | 42.4 | £0.36 |
| Boxed Chocolates | 41.39 | £1.36 |
| Cooked, Prepared Meat & Poultry | 40.33 | £0.6 |
| Fruit | 39.09 | £0.63 |
| Fresh Soup | 39.02 | £0.56 |
| Snack Meals | 38.17 | £0.18 |
| Frozen Desserts & Fruit | 36.86 | £0.54 |
| Fresh Pizza & Chilled Bread | 36.56 | £0.62 |
| Sausages & Burgers | 36.34 | £0.47 |
| Frozen Fish & Seafood | 35.64 | £0.89 |
