Asda, Sainsbury’s and Ocado increased the number of products they sold on promotion in March, according to the latest just-food Promo Tracker.
Data from the tracker – compiled with mysupermarket-insights.co.uk – showed that the three UK retailers all upped their promotions last month.
The biggest jump come from Sainsbury’s, which sold 7,994 SKUs on promotion in March, compared to 6,483 in February. The increase meant over a third of all SKUs at Sainsbury’s were on promotion, compared to 23.7% a month earlier.
Ocado also increased the absolute number of promotions, which pushed up the percentage of SKUs sold at a discount.
The number of promotions in Asda stores rose, although, in percentage terms, the level fell.
At Tesco, the UK’s largest grocer, the number of promotions – and the percentage of SKUs sold at a discount – were down.

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By GlobalDataDanone’s Actimel led the list of brands sold on promotion, with all SKUs sold at a discount, the tracker showed.
Easter products was the most-promoted category, according to the data.
Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
---|---|---|---|---|
Tesco | 32755 | 11394 | 34.79 | £0.98 |
Asda | 27752 | 6511 | 23.46 | £0.58 |
Sainsbury’s | 23621 | 7994 | 33.84 | £1.12 |
Ocado | 20740 | 4829 | 23.28 | £1.39 |
Brand | % of all SKUs on promo | Average saving per promo | |
---|---|---|---|
Actimel | 100 | £0.59 | % change |
Sainsbury’s Little Ones | 96.6 | £1.1 | 8% |
Plum Baby | 85.8 | £0.42 | 26% |
Muller | 85.6 | £0.35 | 45% |
Batchelors | 75.8 | £0.2 | 23% |
Activia | 74.7 | £0.18 | 36% |
Rachel’s | 73.1 | £0.25 | -13% |
Innocent | 73.1 | £0.67 | 244% |
Quaker | 69.8 | £0.32 | 49% |
Ben & Jerry’s | 68.7 | £0.39 | 34% |
Seabrook | 68.7 | £0.38 | 33% |
Hipp | 68.1 | £0.21 | 26% |
Cow & Gate | 67.4 | £0.22 | 44% |
Pringles | 62.9 | £0.45 | 12% |
Tilda | 62.6 | £0.48 | 28% |
Kettle | 60.8 | £0.64 | 18% |
Bassett’s | 60 | £1.29 | 44% |
Walkers (Crisps, Snacks & Dips) | 58.6 | £0.4 | 31% |
Uncle Ben’s | 57.5 | £0.33 | 40% |
Birds Eye | 55.9 | £0.6 | 67% |
Organix | 53.5 | £0.33 | 43% |
Renault-Nissan Group | 565820 | 757645 | 34% |
SAIC Group | 1160091 | 1342997 | 16% |
Suzuki Group | 243656 | 280740 | 15% |
Toyota Group | 607959 | 773677 | 27% |
FAW Group | 488860 | 623343 | 28% |
Volkswagen Group | 1387328 | 1899629 | 37% |
Other | 1015535 | 1472619 | 45% |
Great Wall Motor | 226817 | 398692 | 76% |
BYD Auto | 422732 | 521232 | 23% |
Grand Total | 12758290 | 16751116 | 31% |
Category | % of all SKUs on promo | Average saving per promo |
---|---|---|
Easter | 77.14 | £1.26 |
Baby Food & Snacks | 62.97 | £0.27 |
Yogurt & Milk Drinks | 56.52 | £0.46 |
Yogurts | 53.97 | £0.26 |
Frozen Pizza & Breads | 53.39 | £0.4 |
Chilled Desserts | 49.24 | £0.28 |
Crisps | 47.38 | £0.43 |
Fresh Herbs | 45.87 | £0.22 |
Frozen Ready Meals | 43.35 | £0.41 |
Packet Soup | 42.55 | £0.28 |
Frozen Vegetarian | 42.4 | £0.36 |
Boxed Chocolates | 41.39 | £1.36 |
Cooked, Prepared Meat & Poultry | 40.33 | £0.6 |
Fruit | 39.09 | £0.63 |
Fresh Soup | 39.02 | £0.56 |
Snack Meals | 38.17 | £0.18 |
Frozen Desserts & Fruit | 36.86 | £0.54 |
Fresh Pizza & Chilled Bread | 36.56 | £0.62 |
Sausages & Burgers | 36.34 | £0.47 |
Frozen Fish & Seafood | 35.64 | £0.89 |