US food group Kraft Foods has confirmed that it plans to grow its consumer food business in the South African market.
A spokesperson told just-food yesterday (29 March) that – while Kraft does not make country specific growth projections – “South Africa is one of ten focus markets in our developing market strategy” and, as such, the company aims to grow sales in the country.
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“In South Africa, our combined company is a leader in chewing gum, chocolates, coffee and confectionery,” the spokesperson added. “We make and sell well-known brands including: Royal, Riviera, Oreo and Chips Ahoy! biscuits; Beechies chewing gum; Golden Harvest Granola Bars; Tang powdered beverages, Royal instant puddings and baking products; Lecol Lemon Juice and Manhattan confectionery, including Mallows and Gels, Super C sweets.”
Kraft operates manufacturing facilities in Port Elizabeth, Tunney and Elandsfontein, as well as a main distribution centre in Longmeadow. It also has sites in African nations Swaziland, Botswana, Kenya, Namibia.
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