Canadian retailer Loblaw will start using Guiding Stars nutrition labels in its stores this week.
From Friday (10 August), Loblaw outlets in Ontario will put the Guiding Stars tags on shelves in stores to highlight products that meet certain nutritional criteria.
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Loblaw is the first Canadian grocery retailer to use Guiding Stars, a system developed by US chains owned by Belgium-based retailer Delhaize.
One, two or three stars are put on shelf tags depending on whether products meet fixed nutritional guidelines.
If a product’s shelf tag has no stars, it either has not met the scheme’s nutritional criteria, it has yet to be rated or, for low-calorie products like bottled water or dried spices, it is not rated by the system.
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