Irish shoppers are increasingly turning to own-label products and discount retailers in a bid to keep on top of spiralling grocery bills, as well as reducing the volume of food they are purchasing, new figures suggest.
The overall growth of the Irish grocery market slowed to 1.6% in the 12 weeks to 20 February, down from 1.7% last month, Kantar Worldpanel said today (14 February). However, shoppers are paying “substantially more” for their groceries this month, with food prices up 5.3%, the researchers said.
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Kantar Worldpanel Ireland,’s David Berry revealed that Kantar expects the gap between market growth and food prices to continue to increase as consumers reduce their spending.
“As well as reducing the overall amount of groceries they buy, shoppers are increasingly choosing own label over branded goods, which now account for 34% of money spent on groceries; the highest level we have ever seen. Finally, shoppers are now spending a higher proportion of their weekly shop at the discounters, reducing the overall amount of money spent,” Berry said.
The retailers with a “strong” own label offering have benefited this month, Kantar said. Aldi increased sales by 25.7% this month, increasing its market share by 0.6%, while Tesco sales rose 4.8% and Lidl sales gained 3%, Kantar said.
Meanwhile, Kantar observed that premium retailers had “suffered” as consumers cut back, with Superquinn and Dunnes experiencing negative sales trends.
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By GlobalData
