Unilever is repackaging its Knorr stock pot line in response to changing consumer trends.
The company is launching four- and eight-pack formats that will be available at a lower price point, the company said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The move is a clear reflection of the tough economic environment in the UK, as consumers look for products at lower entry price points.
It comes at a time when competition in the stock category is stepping up, with the recent launch of Bisto into stock-pots by Premier Foods plc.
