Frozen food group Birds Eye Iglo has said that it will expand its Chargrills range in the UK, with the addition of a Mexican Chargrills line next month.
Frozen food group Birds Eye Iglo has said that it will expand its Chargrills range in the UK, with the addition of a Mexican Chargrills line next month.
The line has also undergone a packaging makeover, the company said.
“Mexican is an extremely popular and rapidly growing cuisine type in the UK so we expect the new SKU to generate high volumes of sales,” general marketing manager Julian Fletcher said.
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