Nestle has relaunched its Vice Versas chocolate brand in the UK.

Last on shelves in 2005, the launch, Nestle said, is in response to public demand.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Vice Versas sharing bag of bite-size white and milk chocolate pieces will be available from 6 August with an RRP of GBP1.59 (US$2.49) for 126g.

Nestle said it is hoping to capitalise on the growth in the UK chocolate bags category with the relaunch, which has increased 6% in value in the past year.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now