Nestle is to launch a range of “smaller treats” across four of its confectionery brands in the UK.
The range, which will launch on 16 July, is aimed at children aged four to 11 years and crosses its Smarties, Rowntree’s, Milkybar and Animal Bar brands.
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Nestle is targeting what it calls the “kids pocket money” confectionery segment, which it claims is worth GBP100m (US$156.1m) in the UK and has seen “little or no innovation” in the past year.
