Cereal giant Kellogg has switched the ‘K girl’ in a red swimsuit in its latest Special K television advert in the UK for what it claims are “real women”.

Kellogg has said it is using plus-sized women in its advertising for the first time in a bid to “encourage a more positive attitude to bigger body sizes”.

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The famous K girl in a red swimsuit is noticeably absent in the cereal brand’s latest TV advert and has been replaced by a group of women with a Body Mass Index (BMI) of up to 29.

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