Diamond Foods, the US snack maker, has announced today (1 February) that it is investing US$10m in expanding a Kettle Chips facility in the UK to meet increased demand.

The expansion, at the firm’s Norwich facility, will include new packaging lines and an increase in multi-packing capability. Diamond said the brand had performed “well” during the Christmas period, with sales up 13% for the 12 weeks to 25 December.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“We are continuing to drive strong growth in a tough marketplace and see a lot of opportunity to sustain this trend,” Jeremy Bradley, managing director for Kettle Foods Europe said. “It’s a credit to the work of the Norwich team that Diamond is making this investment, which supports our plans for growth and will create a number of new jobs for the region.”

In November, Diamond invested $38m in expanding a Kettle Chips facility in Beloit, Wisconsin.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now