Hindustan Unilever, the consumer goods giant’s Indian arm, has launched export rice brand Gold Seal Indus Valley in its domestic market.

The brand has been shipped to markets in the Middle East since 1986 but Hindustan Unilever has decided to try out the basmati rice brand in India.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“We are now making Gold Seal Indus Valley available in India in select cities only in the modern trade channel,” a spokesperson for Hindustan Unilever told just-food. “It is currently available in select modern trade outlets in Mumbai, New Delhi, Bangalore, Kolkata and Hyderabad and will be extended in a phased manner to other cities next year.”

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now