ConAgra Foods has announced the launch of 23 “restaurant-quality” meals and desserts in the US from its Bertolli and P.F. Chang’s brands.
The frozen ready meals are designed to take advantage of growing demand in the US for eat-at-home options. The Italian and Chinese meals are “convenient, yet authentic”, ConAgra said.
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The company has also taken its Bertolli brand into “sweet treats” with products including tiramisu.
John Plaso, vice president and general manager at ConAgra Foods, said: “These new meals for one, meals for two, and desserts bring more authentic flavours and restaurant-quality choices to the freezer aisle.”
Pressure on ConAgra’s branded sales forced the company to issue a profit warning in September amid “challenges” in its consumer foods business.
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