US gaming firm King has made its first move into confectionery with the launch of a Crush Candies line.

The company famous for its Candy Crush Saga game has launched an official sweets line in the US: Candy Crush Candies. The range will be available across major retailers in the US with immediate effect in four varieties: Jelly Fish; Mixed Fruit Gummies; Sour Fruit Gummies; and Color Bombs.

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All flavours are directly inspired by the game and are packaged in “theatre-sized” boxes.

“We’re really excited to launch Candy Crush Candies and offer another way for fans of the game to be able to get a taste of the fun,” said Tommy Palm of King. Our games give players moments of bite-sized brilliance, and we hope these Candies will too.”

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