UK frozen food manufacturer Bannisters’ Farm has expanded its potato line with the launch of two products.
The company is launching Fully Loaded Jackets and Farmer’s Roasting Potatoes this month. The products offer “unique propositions” to frozen cabinets, the company said. The new lines will be available in Tesco, Tesco Express and Nisa stores.
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Aimed at the convenience market, the baked potatoes are available in individual portion sizes, with the choice of five fillings. Tesco Express will be the first multiple to stock Fully Loaded Jackets with two variants, followed by the launch of four variants in Nisa stores.
“We are delighted to introduce these new products into the Bannisters’ Farm range and the Fully Loaded Jackets offer an interesting proposition in the frozen food category. They are a quick and convenient lunchtime or dinner option and can be cooked in minutes in the microwave,” said commercial director, Zoe Bannister.
The Loaded Jacket Potatoes are available in Chicken Tikka, Chicken & Mushroom, Broccoli & Cauliflower Cheese, Cheese & Beans and Mature Cheddar Cheese. They retail from GBP2-GBP2.50. The Roasting Potatoes (800g) retail from GBP1.50.
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By GlobalData
