UK: Birds Eye adds to kids frozen food portfolio

UK frozen food firm Birds Eye Ltd is revamping its kids portfolio with the launch of two products.

Chicken Space Shapes and BBQ Chicken Bites will be launched into stores beginning the middle this month. They comprise “100% chicken breast” and contain no artificial colours, flavours or preservatives.

“The addition of Chicken Space Shapes and BBQ Chicken Bites to our kids’ portfolio is an exciting development for Birds Eye and as they are made with 100% chicken breast, mums can feel reassured that they are serving only the best quality products to their kids,” said poultry general marketing manager for Birds Eye, Andrew Elder.

The Chicken Space Shapes have an RRP of GBP2.69 (US$4.18) for a 350g pack, while the BBQ Chicken Bites have an RRP of GBP2.69 for a 335g pack.

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