Lotus Bakeries has booked a jump in first-half sales, boosted by an increased marketing investment and the integration of the recently-acquired Biscuiterie Willems business.

The Belgium baked goods company said that sales rose 14.7% in the period, climbing to EUR159.8m (US$214m). Organic growth totalled 7%, as investments in marketing and increased point of sale activities allowed the company to strengthen its market share in “all segments”.

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Lotus said that its operating profit rose to EUR1.7m, up 2.1%. As well as an increased marketing investment, Lotus raised spending on improving efficiency at its production plants and incurred one-off restructuring costs. Net profit rose 5.2% to EUR1.3m.

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