Kraft Foods Group has launched a range of hot dog products under its Oscar Mayer meats brand – including what the US group said was the first bacon hot dog on the market.
The “high flavour” Bacon Dog will hit shelves next month. “No one knows bacon like Oscar Mayer ,” said Jared Baker, director of Oscar Mayer hot dogs. “We know Americans love bacon, and we know they love hot dogs, so it seemed like the perfect time for us to introduce our first hot dog made with bacon.”
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Kraft has also added to its line of Selects hot dogs, with a new product made with chicken breast.
Meanwhile, Kraft has re-branded the “better-for-you” 98% Fat Free Wieners and Light Beef Franks as Extra Lean Franks and Lean Beef Franks respectively.
It has also re-introduced Oscar Mayer Smokies smoked sausages.
In February, Kraft told analysts and investors at the annual CAGNY conference in the US it was improving its product development after admitting its track-record on innovation had not matched its competitors.
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By GlobalData
