UK food firm CP Foods is hoping to tap into the growing snacks market with the launch of a range of hot snacking products.
Taste Inc. is a line of chilled on-the-go foods that can be cooked in the microwave. The range will initially be available in convenience stores across the UK as part of a deal with chilled and fresh distributor Kerryfresh.
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CP Foods, the UK arm of Thai conglomerate Charoen Pokphand Group, plans to roll out the line to multiples in the near future.
Products in the 15-strong line, priced at GBP1.99 (US$3.08) include a Chicken & Mayo Sandwich and Chicken & Chorizo Baguette.
The new brand is part of a multi-million pound investment programme of growth by CP Foods UK, including an extension to its Newmarket factory which will produce Taste Inc, the company said.
“We’re experts in producing added value food products using CP Foods’ quality poultry and seafood for the major supermarkets and foodservice industry, and we’re now ready to launch a brand of our own that we feel can bring something new to a snacking market which has grown more than 14% in the past five years,” said Chris Wenham, commercial and marketing head at Taste Inc.
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