PepsiCo has extended its relationship with US restaurant chain Taco Bell with the launch of tortilla chips.
Taco Bell already sells a Doritos-branded taco in its restaurants and the companies are taking their relationship into US retail stores.
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They have developed two tortilla chip products sold under the Doritos Locos Tacos, or DLT, brand. Both lines – a Nacho Cheese DLT and a Cool Ranch DLT – include two chip varieties in one bag: Doritos chips and chips “reminiscent” of tacos on sale at Taco Bell restaurants, PepsiCo said.
“It is a simple, yet brilliant, concept that unites two fan favourites – Doritos chips and the Taco Bell Crunchy Taco for a truly one-of-kind snacking experience,” Ram Krishnan, vice president of marketing at PepsiCo’s Frito-Lay business, said.
The chips are available nationwide for “a limited time” in three sizes: an 11-oz. bag for a suggested retail price of $4.29; a 3.4-oz. bag for $1.49; and a 2.1-oz. bag for 1.09.
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By GlobalData
