Mars Inc is looking to build its presence in the UK ice cream category with the launch of three new products, including a Chocolate Core.

The three products, which include: Mars & Snickers Mini, Galaxy Almond, and Mars Chocolate Core, launched across the UK today (18 March).

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Mars Chocolate Core, which is a classic Mars Ice Cream bar but with a dark chocolate centre will be available in a six-pack multi-pack for a limited time throughout the summer. The product launch echoes that of Ben & Jerry’s Core, which launched in February last year.

Galaxy Almond is dairy ice cream covered in Galaxy chocolate and topped with nuts. A TV advert will accompany the launch of this product.

Mars & Snickers Mini aims to build on the success of the two brands that are now available in multi-packs of ten.

2013 looks set to be the biggest year yet for Mars Ice Cream, and we are committed to building our key brands and growing the category even further,” said Tony Lorman, general manager of Mars baked and ice cream. “The launch of three new and innovative products is sure to capture consumer attention at the beginning of the year, and the brands will be supported by advertising, PR and in-store activity throughout 2013.” 

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