UK frozen food manufacturer Birds Eye has expanded its frozen food range with the launch of what it claims are “first-to-market” fish fillet burgers.
The company, owned by Iglo Group, said it identified “a clear requirement for a product that offers a more fulfilling meal solution to teens” with the launch. Made with “100% flaky fish fillets”, the range will be available in Cod and Omega 3.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“The new fish fillet burger provides a fantastic teatime solution that answers a genuine demand for wholesome and nutritious fish products that teens – and the whole family- can enjoy,” said Birds Eye assistant brand manager Gayle Humphrey. “We’re confident this innovative new product will therefore help to increase teen fish consumption and provide a boost for the whole category by bringing new shoppers into the aisle.”
The launch will be supported by TV advertising, in-store activity, online activation and PR.
