Costs linked to the acquisition of the Fray Bentos brand and “exceptional” spending on marketing have hit annual profits at Baxters Food Group.

In its latest accounts, which comprise results to the end of May, the privately-owned company said profit on ordinary activities after taxation was GBP2.2m (US$3.3m), compared to GBP5m a year earlier.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Our results are significantly affected at net profit owing to the exceptional charges we have absorbed this year during the acquisition of the Fray Bentos assets and exceptional marketing spend,” Baxters said.

Baxters acquired the Fray Bentos brand from fellow UK firm Premier Foods plc in 2011. In its results filing, Baxters said the deal was “an excellent acquisition” for the company.

Baxters’ EBITDA was up 16% at GBP15.3m on the back of increased sales across all markets except Canada. The company said it was “confident” it could “repair the modest backward move in sales” in Canada in the current financial year. Turnover was up 9% at GBP136.8m.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact