The South Africa government has launched an investigation into the labelling of meat products in the country after independent research found products contained undeclared donkey, water buffalo and goat.

According to researchers at the University of Stellenbosch, a majority of South African supermarkets could be selling mislabelled meat products. Of 139 samples taken by the researchers, 68% tested positive for ingredients not listed on the packaging.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Minister for Trade and Industry Rob Davies has thrown his weight behind an investigation, which will be carried out by the National Consumer Commission. Davies insisted that if incorrectly labelled meat has made its way onto South African shelves it breaches the Consumer Protection Act.

“It is imperative that whatever is put out for human consumption must comply with the labelling and disclosure requirements as contained in the CPA,” the Commission said.

The Commission emphasised it is the responsibility of “each and every person/supplier within the value chain” to ensure that products are accurately labelled.

“Retailers must be aware that they equally have a responsibility as the end suppliers of food products to ensure that the labels on the products they supply to consumers are compliant with the labelling requirements as stipulated in the CPA,” the Commission warned.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The revelations come six weeks into a scandal that has engulfed Europe involving the incorrect labelling of beef products, which were found to contain horsemeat.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact