Post Foods has expanded its cereal stable in the US to include a Sesame Street line targeted at children.

Post Sesame Street is a wholegrain oat-based cereal for toddlers available in two variants: A is for Apple and B is for Banana. Post said the cereal provides two-thirds of a child’s daily wholegrains and contains nutrients to help support healthy brain development.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Both varieties have 1g of sugar per serving and contain no artificial flavours. The line is available at Wal-Mart and grocery stores across the US.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now