Kellogg has added to its frozen food line in the US with the launch of products into its Special K, Eggo and MorningStar Farms ranges.

For the Special K brand, Kellogg has introduced Flatbread Breakfast Sandwiches in three variants: Sausage, Egg & Cheese; Ham, Egg, & Pepper Jack Cheese; and Egg with Vegetables & Pepper Jack Cheese.

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Kellogg has added Drizzlers to its Eggo line. The home-style waffles are available with blueberry or strawberry topping packets.

MorningStar Farms Mediterranean Chickpea vegetarian burgers have been launched to offer “flavourful meat alternatives made with simple, familiar ingredients”.

Special K Breakfast Sandwiches are available at stores nationwide. The remaining products will arrive at retailers during the first quarter.

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