Inventure Foods has developed a new line of branded snack products under license from sweet onion group Vidalla Brands.

The range has been developed for convenience, grocery and vending channels. The first product to be launched is Vidalla Sweet Onion Petals, a baked snack with zero trans fats and 130 calories.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The launch extends Inventure’s branded line up, which inclues Jamba, TGI Friday’s and Nathan’s Famous brands, which are also produced under license.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact