General Mills has said it will be rolling out more than 50 new products in the US and internationally during the second half of its financial year, ending in May, as part of its focus on NPD.
“We’re launching more than 50 new products in the US and dozens more around the world,” a spokesperson for the company told just-food.
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The US group has struggled to grow its brands this year and, in November, the group cut its sales and earnings forecasts for the fiscal year, blaming “continued weak food industry trends”. As part of efforts to grow sales, the US food maker introduced a number of new products in the first half, including Nature Valley Protein Granola, Yoplait Greek blended yogurt, Nature Valley Soft Baked Oatmeal Squares and Old El Paso frozen entrees.
General Mills hopes to tap in to growing demand for “simple ingredients”, protein and gluten-free products, with launches including gluten-free Chex and ancient grains Cheerios.
“We’re putting our consumers at the centre of our new product innovation by rapidly addressing evolving food trends and investing in areas that our consumers value, including added protein, gluten-free, and products made with simple ingredients,” said Jeff Harmening, executive vice president and chief operating officer, US Retail.
Innovation will span General Mills’ brands and categories. The company plans to roll out new snack, ice cream, breakfast and convenient meal products in the US.
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