Barilla has launched a pasta range “specifically designed” for the Chinese market.
The company said the Pasta Pronto line is aimed at bringing “convenient Italian food to the modern, busy Chinese consumer”.
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Pasta Pronto is available in four varieties – cheese, tomato, mushroom and vegetables – and can be prepared in five minutes.
Paolo Barilla, deputy chairma of Barilla, said: “We’ve been looking at China for several years now and have accumulated a deeper understanding of Chinese consumers. As a family business with 137 years of history, we have been at the forefront of innovation in the industry. We’ll continue to develop and maintain our outstanding craftsmanship and excellent quality, never ceasing to bring new fantastic Italian tastes to Chinese consumers.”
