Barilla and US online grocer Peapod have teamed up to launch pasta meal kits.
The Peapod Meal Kits featuring Barilla products are to be launched in the Chicago area and are available via online grocery orders.
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The two kits – Parmesan Crusted Chicken with Spaghetti by Barilla and Baked Rotini by Barilla – are intended to “help make mealtime easier for busy families”. The kits are delivered to a customer’s front door with all ingredients pre-measured and pre-packaged to create a pasta meal, for a family of four or more.
“We strive to bring great, fresh food and convenience into our customers’ lives, and easy meal solutions are a huge part of that. That’s why we partnered with Barilla to introduce our dinner-kits,” said Tony Stallone, Peapod’s VP of fresh markets. “Not only are they a simple way to provide a fresh, great-tasting meal that appeals to the entire family, they are a terrific value. We’re proud to partner with Barilla because pasta is one of American families’ favourite foods.”
