Genius Foods, the UK-based gluten-free products manufacturer, has snapped up local gluten-free pastry products maker Chapel Foods.

The GBP3.5m (US$5.3m) deal will see Genius take on a company with which it launched a range of frozen pies last year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In a statement, Genius said the transaction would help it “deepen” the UK and international distribution of the seven lines the two companies have teamed up to manufacture. The company said the acquisition would also provide capacity for more new products

Genius CEO Roz Cuschieri added: “The acquisition of Chapel Foods will allow us to accelerate our growth strategy in the frozen free-from sector, as we continue to respond to consumer demand for gluten-free convenience foods in line with those available in the mainstream aisle.”

Chapel Foods, based in the English town of Scunthorpe, manufactures products including pies, sausage rolls and quiche. It has 30 staff and has one production facility.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact