Blue Bell Ice Cream has started the second phase of its return to market following the recent listeria outbreak that hit its business.
It has started deliveries to Dallas, Fort Worth and Waco in Texas, to Tulsa and Oklahoma City in Oklahoma, as well as the surrounding areas.
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"In preparation for phase two, we have spent the past several weeks building our inventory," said Ricky Dickson, vice president of sales and marketing for Blue Bell. "But, it will take time to reach every account in these areas. We are working as quickly as we can to get product in stores and will be refilling shelves as needed."
Blue Bell returned to stores in select markets, which included the Austin, Brenham and Houston, Texas, areas as well as Birmingham and Montgomery, Alabama, where the product was produced, in August.
Blue Bell has said it is entering each phase similarly to its original expansion over the past 108 years.
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By GlobalData"The only exception to our rollout is we are now servicing parts of Alabama and Oklahoma where all products are being produced," Dickson said. "We are extremely grateful for the overwhelming response we have received from our customers. We thank everyone for their patience and know that many areas are still waiting for Blue Bell. We hope to announce a date for phase three in the next few weeks."
