UK snack maker Metcalfe's Skinny has launched a stevia-sweetened popcorn in its domestic market.
It boasts the Cinema Sweet popcorn is the "lowest-sugar sweet popcorn on the market".
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The product made with natural stevia extract claims to contain 67% less sugar than the other sweet varieties on the market.
The new Cinema Sweet product, which will launch in Tesco supermarkets across the nation, on 23 November is one of a range of six products that form the Metcalfe's Skinny "#Popaganda Pop Hero" campaign.
Max Rees, managing director for Metcalfe’s Skinny, said: "This campaign allows us to be loud and proud about our brand and wonderful growing range of products. We couldn’t be more excited to continue to introduce more people to this increasingly popular category though this campaign."
Metcalfe's Skinny's portfolio also includes popcorn crisps in three variants and corncakes in two flavours.
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By GlobalData
