Growing consumer demand for "minimally-processed foods" has helped US manufacturer Victoria Fine Foods secure distribution to 400 cities in California and Florida.
The Brooklyn-based company said that nearly 2,500 stores in the two states will soon be listing its authentic kettle cooked pasta sauce.
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"The natural and organic trends that have been established in the past 15 years have morphed to the point that consumers now have a more holistic view and appreciation of real food ingredients, and that happens to suit our brand as we've remained true to our ingredients-first approach from day one," said Don Davide, chief strategy officer for Victoria Fine Foods. "Our growth is partially attributed to better food trends, but ultimately it is because of taste – real food tastes better."
To highlight the natural appeal of its products, Victoria recently re-desgined its packaging underlining the fact that the sauces are gluten free, non genetically modified and with no added sugars, colours, preservatives or artificial ingredients.
The pasta sauces come in 13 varieties, including Basil, Vodka, Marinara, Fradiavolo, Roasted Garlic, Chianti Wine Marinara and Italian Veggie Marinara.
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By GlobalData
