Growing consumer demand for "minimally-processed foods" has helped US manufacturer Victoria Fine Foods secure distribution to 400 cities in California and Florida. 

The Brooklyn-based company said that nearly 2,500 stores in the two states will soon be listing its authentic kettle cooked pasta sauce.

"The natural and organic trends that have been established in the past 15 years have morphed to the point that consumers now have a more holistic view and appreciation of real food ingredients, and that happens to suit our brand as we've remained true to our ingredients-first approach from day one," said Don Davide, chief strategy officer for Victoria Fine Foods. "Our growth is partially attributed to better food trends, but ultimately it is because of taste – real food tastes better."

To highlight the natural appeal of its products, Victoria recently re-desgined its packaging underlining the fact that the sauces are gluten free, non genetically modified and with no added sugars, colours, preservatives or artificial ingredients. 

The pasta sauces come in 13 varieties, including Basil, Vodka, Marinara, Fradiavolo, Roasted Garlic, Chianti Wine Marinara and Italian Veggie Marinara.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now