Russian juice and dairy giant Wimm-Bill-Dann has signed a deal to licence its brand to another company for the first time, for the production of ice cream.
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An AlterVEST factory in the Moscow region will start producing ice cream under the J-7 brand this week.
The Moscow Times reported that under the terms of the 18-month agreement, Wimm-Bill-Dann is to supply the ingredients for the ice cream.
