US firm Back to Nature Foods is expanding its SnackWell's better-for-you range of cookies.

The company, owned by private-equity firm Brynwood Partners, is rolling out SnackWell's chocolate mint devil's food cookie cakes and 100% whole grain mini chocolate chip cookie bites. Both new snack options are free from high fructose corn syrup, partially hydrogenated oils, artificial colours or flavours with an RRP of US$3.49.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

"SnackWell's was one of the first brands to offer customers low-fat snack options, but today people need smart snack choices that are both flavourful and fit into their busy lives," said Vincent Fantegrossi, CEO Back to Nature Foods. "SnackWell's products provide a sweet but better-for-you treat that busy parents, teachers and kids getting back into the school year routine can enjoy while on-the-go."

SnackWell's products are distributed in the US through retailers, including Stop & Shop, Wegmans, Safeway, Walmart, Food Lion, Hannaford, ShopRite, PriceRite, Kroger, Publix and Target.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now