British supermarket chain Asda, a subsidiary of US giant Wal-Mart, is hoping to keep up with sector rivals by offering an extended range of new financial services, including motor insurance, by the end of the year.

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Asda has already been in discussions with insurers over the possibility of selling car insurance through its 245 supermarkets in the UK, according to Insurance Times magazine.


A spokesman from the company said: “We would be looking to make some announcements by the end of the year.


He insisted, however, that “we have made no commitment to particular areas of financial services”.

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