Canadian food group Dare Foods has added to the range of confectionery it sells in its domestic market.
Dare Foods said it was targeting consumers looking for “better-for-you” lines. The two new Realfruit products – berries and chews – are made using real fruit juice, natural fruit flavours, no added colours or gluten.
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“Canadians love to snack and are constantly in search of “better-for-you” options. We aspire to make great-tasting treats that Canadians can feel better about enjoying,” said Melodie Farina, brand manager, Dare Foods. “Ultimately, we want to offer consumers choice by creating candy that is made better and still tastes great.”
The Realfruit Berries and Realfruit Chews are available in 160g and 140g bags respectively at an RSP of C$2.49 (US$2.33).
