General Mills has extended its US snack bar brand Larabar into another category, with the launch of a granola line.
Renola is granola that can be consumed as a snack, as a topping or as a cereal with milk. The product is made up of nuts, fruits, seeds and spices loose in the package.
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Renola has a blend of non-GMO ingredients, is grain, gluten, soy and dairy-free. It is available in three variants: Cinnamon Nut, Cocoa Coconut and Berry. The product has an RSP of US$1.79.
Last week, General Mills said it would look to build on the “momentum” of its healthy snacks business in the US. General Mills’ US retail sales were flat year-on-year but Larabar sales were up 30%, chairman and CEO Ken Powell said.
Powell said General Mills had had “great success” in the category. “We have a very strong innovation pipeline. You’ll see more of that innovation in the first half [of the new financial year],” he said.
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