Australian company Stuart Alexander has signed a deal with Anglo-Dutch conglomerate Unilvever to bring the Rosella food brand back into local hands.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The brand, which includes Rosella tomato sauce, soups, pickles and chutney, has been in foreign control for the last 40 years.


The products, which are manufactured at Tatura, were purchased for an undisclosed sum.