Nestle has launched its first customisable pizza under its Digiorno frozen pizza brand in the US.
The Digiorno Design a Pizza kit allows consumers to customise their pizzas based on their individual tastes.
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“Whether it’s through fashion, finger painting or building craft-stick houses, everyone is looking for ways to express themselves, and food is no different,” said Todd Macsuga, director of marketing for Nestle’s pizza division in the US. “With the new Digiorno Design a Pizza kit, everyone’s an artist. We are making it easier than ever to show off your personality in a creative way, while customizing mealtime to fit specific tastes and to please everyone around the table.”
The kit includes a full-size Digiorno cheese pizza with individually wrapped meats, veggies, shredded cheese and a seasoning packet.
The range comprises three variants: Pepperoni and Sausage with Peppers & Onions; Spinach, Tomato & Red Onion with Pepperoni; and Chicken, Green Peppers & Red Onions with Pepperoni.
The Design a Pizza kits are available nationwide for US$6.79-8.99.
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By GlobalData
