Unilever as extended is Kissan ketchup brand in India with the launch of Kissan Twists, a line aimed at "homemakers with older kids".
The company said the range brings together "spicier" and "more exciting" flavours. New products include a Kissan Sweet & Spicy Twist ketchup and a Kissan Chilli Tomato Twist.
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Coinciding with the launch, the Kissan brand has entered a tie-up with Pizza Hut to introduce "the ultimate big pizza: spiced by Kissan Twist". The pizza will be available at Pizza Hut restaurants for a limited time.
A spokesperson for Hindustan Unilever, the company's local arm, told just-food: "We believe that our association with Pizza Hut will help us deliver a truly exciting offer to our target audience by leveraging their love for both the brands – as Kissan and Pizza Hut converse with the same audience that is aspiring for an evolved sensorial experience.
"This association will help us reach out and sample to a larger audience whereas Pizza Hut is confident that partnering with Kissan Twist will help add an extra zing to its pizzas and delight its customers."
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By GlobalData
