PepsiCo has decided to give its Quaker Oats brand a fresh push in the granola category in the UK.
The company, which sells one Quaker granola product in the country, has created three new ranges.
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An oat granola line will contain three flavours – apples and cinnamon; honey and almond; and raisin, which is a rebrand of the existing product. The SKUs have a recommended retail price of GBP2.69 (US$4.11).
A warm and crunchy oat clusters line also has three flavours – apples and cinnamon; golden crunch and cranberry and apple. The cereals are sold in sachets and designed to be microwaved. The products also have an RRP of GBP2.69.
The third set of products – wholesome crunch granola – is a mix of grains, fruits and nuts. PepsiCo has developed two flavours – pecan and brazil nuts; and goji and blueberry flavours. The cereals have an RRP of GBP3.89.
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By GlobalDataPepsiCo said the granola segment has "enormous headroom for growth" in the UK.
