PepsiCo is targeting “premium” snackers with the launch of the Market Deli crisps range under the Walkers banner this summer.
The range “inspired by authentic produce found in delicatessens” features pita chips and tortilla chips, in addition to the classic potato chip.
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The Market Deli range is made up of eight flavours including Mature Cheddar from Cornwall, aged Aceto Balsamico di Modena PGI, Sundried Tomatoes from the Manisa region in Turkey and Flame Grilled Spanish Chorizo with Roasted Onion.
Thomas Barkholt, marketing director at Walkers, said: “The new Market Deli range has been made with the finest real ingredients from across Britain and Europe to create a truly delicious snack that is perfect as a pre, or after dinner snack and will appeal to people with an interest in good food and great authentic flavours.”
Market Deli will launch nationwide on 23 June. Sharing bags of 165g will retail at GBP2.39 (US$4.05). The single bags have an RSP of GBP0.83.
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By GlobalData
