PepsiCo has opened an R&D site in Mexico to develop baked products for markets worldwide.

The facility in Apodaca is equipped with a culinary centre and development labs focused on creating new baked products. It will also house a pilot manufacturing plant that will allow product developers and engineers to test new ideas and “significantly accelerate” the pace of new product innovation. It will employ more than 100 people including chefs, nutritionists, food scientists and baking technology experts.

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Centre director,Alejandra Kamel said the new facility intended to be a centre of excellence for PepsiCo baked products. “Mexico is PepsiCo’s third-largest market, and we are sharing the expertise that we have in baking with other PepsiCo markets.”

The centre is part of PepsiCo’s long-term strategy to invest in Mexico. Earlier this year, the company announced a multiyear investment plan expected to generate 4,000 new jobs.

CEO Indra Nooyi said: “Mexico is an attractive food and beverage market with great potential for future growth,” she said. “Mexico is a cradle of innovation for PepsiCo globally and this new center will fuel a wide range of exciting new PepsiCo products.”

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