The latest data from the just-food international basket looks at the first three months of 2014 – and it shows the gap between own-label and branded prices is, broadly, closing.
The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets.
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The data is compiled exclusively for just-food by IRI. Tim Eales, strategic insight director at IRI, reflects on the latest findings here.
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