The latest data from the just-food international basket looks at the first three months of 2014 – and it shows the gap between own-label and branded prices is, broadly, closing.
The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets.
The data is compiled exclusively for just-food by IRI. Tim Eales, strategic insight director at IRI, reflects on the latest findings here.
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