US food group Annie’s has developed a range of snack and meal kits for consumers looking for more convenient options.
The snacks include hummus and crackers and gluten-free cookies or strawberry fruit bites.
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The range of mini meal kits include products like real aged cheddar mac and cheese and gluten-free rice, pasta and cheddar.
Sarah Bird, who has the unusual job title of chief Mom officer at Annie’s, said: “For busy parents, it can be a challenge to quickly put together a meal or snack that tastes great, your kids love and you feel good about serving. At Annie’s, healthful and wholesome are not trade-offs for great taste, convenience or portability.”
The products have secured listings at Target stores with an SRP of US$3.99 per kit.
In February, in its most recent results filing, Annie’s reported a 22.7% jump in sales year-on-year for the nine months to the end of December.
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By GlobalDataHowever, the company lowered its forecast for annual earnings in the face of expected “cost pressure” in the fourth quarter.
Speaking to analysts, CEO and co-founder John Foraker said there was “continued upward pricing pressure” in the market for organic wheat, where supply conditions “remain tight”.
Nevertheless, he added: “As our sales results demonstrate, Annie’s is clearly benefiting from favourable macro trends in natural and organic food.”
