Primula Cheese has launched Primula Kids Mild Squeezy Cheese in the UK, a cheese spread in a tube format targeted at children.

The product is low in salt, fat and calories with the “highest cheese and calcium content of any branded spreadable cheese on the market”, Primula said. It is also free from artificial colours and preservatives.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company said it has already secured listings with Tesco, the UK’s largest retailer.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact