Primula Cheese has launched Primula Kids Mild Squeezy Cheese in the UK, a cheese spread in a tube format targeted at children.

The product is low in salt, fat and calories with the “highest cheese and calcium content of any branded spreadable cheese on the market”, Primula said. It is also free from artificial colours and preservatives.

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The company said it has already secured listings with Tesco, the UK’s largest retailer.

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