US group Borden Dairy is adding to the products it distributes locally for from Mexico's Grupo Lala.
Borden is selling a Lala Frutas dairy and fruit beverage line and a Lala Oaxaca cheese in southern California. The products will be launched in Texas later in the year.
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"An estimated 10m Hispanic individuals reside in southern California, and they are interested in authentic Mexican brands with a genuine, made-in-Mexico taste. We are thrilled to bring some of Mexico's most-loved Lala products to our customers in the US," said Jenica Oliver, senior director of brand marketing and innovation at Borden.
Lala Frutas is a mix of low-fat milk and fruit. Borden cited data from Nielsen it said showed "50% of consumers don't prefer plain milk". The drink is available in strawberry and mango flavours.
The Lala Oaxaca cheese is "a stringy, hand-twisted queso with a smooth, mild flavor perfect for snacking", Borden added.
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