J.R. Simplot has launched a range of tuna-based meals under the John West brand in Australia to target lunchtime consumers.

The Tuna Brown Rice & Quinoa range comprises three variants – Moroccan, Thai Red Curry and Mediterranean. It is free from artificial flavours or preservatives.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Katie Saunders, general manager shelf grocery at Simplot, said: "The new range of John West’s Tuna Brown Rice & Quinoa is the perfect whole meal option for people who desire a delicious, healthy meal but don’t have enough time to prepare it. We have taken the time out of meal preparation and packed in the best, tasty fresh tuna, sauce and veggies with the nutritional goodness of ancient grains.

"Each serve is packed with protein and offers a healthy carbohydrate alternative, meaning you feel fuller for longer. It’s really simple to prepare and can be eaten straight out of the tub."

The range has an RRP of A$4.39 (US$3.36) for a 200g serving.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact